marketing guidelines
brand standards
Learn about the standards applicable to the use of ATH Móvil and ATH Business brands.
All marketing initiatives and campaigns must comply with the
brand guidelines.
The ATH® logo must be adapted to the background color to ensure legibility and visual consistency.
The ATH® monogram should be used in dark gray.
The ATH® monogram should be used in white.
It is important to maintain the spacing and relationship between the wordmark and the icon. The vertical logo should not include the tagline.
ath móvil colors
Orange 800
Pantone 158 C
CMYK : 2 / 70 / 100 / 0
RGB : 237 / 109 / 35
Hex : ED6D23
Yellow 800
Pantone 1375 C
CMYK : 0 / 40 / 100 / 0
RGB : 249 / 168 / 34
Hex: F9A822
Gray 900
Pantone Neutral Black C
CMYK : 72 / 66 / 65 / 73
RGB : 33 / 33 / 33
Hex : 212121
Shadow colors
50% Orange 80
Pantone 7410 C
CMYK : 0 / 35 / 50 / 0
RGB : 246 / 177 / 131
Hex: F6B183
50% Yellow 800
Pantone 7507 C
CMYK : 0 / 20 / 50 / 0
RGB : 249 / 168 / 34
Hex : FED190
clear space
Our brand must always be visible and clear, set apart from other visual elements. This distance defines the minimum clear space around the logo.
unapproved uses
The ATH Móvil® logo must not be altered or manipulated in any way.
The ATH Business® logo must be adapted to the background color to ensure legibility and visual consistency.
The ATH® monogram should be used in dark gray.
The ATH® monogram should be used in white.
It is important to maintain the spacing and relationship between the wordmark and the icon. The vertical logo should not include the tagline.
ath business colors
Orange 800
Pantone 158 C
CMYK : 2 / 70 / 100 / 0
RGB : 237 / 109 / 35
Hex : ED6D23
Gray 50
Pantone 663 C
CMYK : 2 / 1 / 1 / 0
RGB : 248 / 248 / 248
Hex : F8F8F8
Gray 400
Pantone Cool Gray 4 C
CMYK : 26 / 20 / 21 / 0
RGB : 189 / 189 / 189
Hex : BDBDBD
clear space
Our brand must always be visible and clear, set apart from other visual elements. This distance defines the minimum clear space around the logo.
unapproved uses
The ATH Business® logo must not be altered or manipulated in any way.
